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Nbhd Nick: The Neighborhood Rapper

Nbhd Nick’s music started appearing on various Pepsi ads, earning him a monthly total of 259,000 monthly listeners on Spotify alone.
Photo Credit: Artist Spotify

Known for his current March Madness soundtrack and numerous national Pepsi ads, Nbhd Nick has become a rapper who speaks to the masses. Originally from Albany, New York, Nick started making music to put on for the whole town. In the end, his easy confidence, clean melodies and knack for earworm hooks made him a sensation. His first real release came in 2019 with “One of One.” Top Speed, his first album, followed later that year. His most popular album has been Going Global, which received 12.2K page views and streams on various streaming platforms. He’s really been getting his big break, especially after signing with the record label Epidemic Sound.

Nick’s music started appearing on various Pepsi ads, earning him a monthly total of 259,000 monthly listeners on Spotify alone. He achieved all this while racking 75-plus million streams on the same platform. He most recently released his own personalized March Madness album, the most popular singles being “I’m On Ten” and “Winning.” His music doesn’t just end with college basketball, as most of it has appeared on numerous NBA hype ads. He’s made his music the sound of, not only basketball, but also various sports across the nation. 

With his latest single, “Lights On,” which was released last Friday, June 21, Nick is continuing on an upward trajectory. While his music range is inspired by both rock gods and hip-hop legends, he tends to fall more towards the hip-hop category, given it is where he attracts most of his listeners. In his Instagram bio, he even states, “no genre. no apologies.” It shows his enthusiasm for experimenting with many different types of music, even with hip-hop being his most popular one. 

As Nick releases almost every week, it will be interesting to see where he goes from here.

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