Grammy-winning artist Jon Batiste joins the Coke Studio program to release a superstar lineup for the single “‘Be Who You Are (Real Magic).” The collaborative effort includes global powerhouses NewJeans, Camilo, Cat Burns, and J.I.D. The global music platform’s second season premieres its first original track, which celebrates the power of being yourself.
Re-launched globally in May 2022, COKE STUDIO returns with more music and performances since its original 2008 institution. The platform aspires to unite emerging new talent from across the globe. Other collision artists include Imagine Dragons, Diljit Dosanjh, Jessie Reyez, Sam Smith, XIN LIU, Shae Gill, and more.
COKE STUDIO and Jon Batiste Create “Real Magic”
Jon leads the music video drumming up music and bouncy alternate realities for co-leads Camilo, J.I.D. and NewJeans. Jon’s Academy Award for Best Original Score for his work on the Disney/Pixar film SOUL accentuates his genre-defying approach to music-making. For the most part, a reenergized tropical-reggae synth fuels “Be Who You Are (Real Magic)” but Y2K-centric group NewJeans electrifies it in their digital world.
On release day, Jon took to Instagram to thank his collaborators, describing the song as a “fire summer anthem.”
“When I wrote ‘Be Who You Are (Real Magic)’ I was inspired to create an anthem that captures the Real Magic that happens when we come together as our authentic selves,” Batiste said of the collaboration. “We really had a lot of fun and I hope people everywhere feel the vibe.”
“I am proud to partner with Coke to share a message of encouragement and humanity with the world through my music,” Batiste said of the collaboration. “This is such a non-traditional, innovative approach we’ve taken, and it felt very organic for me to just do my World Music Radio thing.”Jon Batiste
Coca-Cola will launch its first COKE STUDIO augmented reality record store on the COKE STUDIO™ Digital Hub. This will feature an immersive album and mobile digital experience inspired by the song’s music video. An avatar of Batiste will lead fans through a dynamic experience involving new songs, paying games, and exclusive content.
What do you think of “‘Be Who You Are (Real Magic)” featuring Jon Batiste, NewJeans, Camilo, Cat Burns, and J.I.D.? Let us know in the comments.