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On Sony Music’s New Immersive Gaming Experience

Credit: Digital Media Wire

As of January 18th, Sony Music introduced its next generation of immersive music experiences for the popular games of Fortnite and Roblox. Introduced at the CES consumer technology show in Las Vegas, these include three new metaverse-focused projects. Including music in these games immerses the gamer in the music of their choice. It is also a new opportunity for artists to engage with fans, bridging the gap between gaming and music. This is another exciting venture that could once again combine both the music and gaming industries. 

Sony Music Projects

The most notable projects include “Journey Through Jericho.” The project is a Fortnite Island inspired by the music video for the song “Jericho” by the artist Iniko. The game itself transports the gamer into a digital backdrop of the song’s music video. Another is “Nitewave,” another music-themed island in Fortnite. This allows players to compete in games of capture the flag to control songs of a particular soundtrack. All soundtracks are from various Sony artists and yet another way gamers can engage in the music itself. Roblox, another noteworthy game, includes the project “AVNU: Where Music Meets (Gaming).” According to Billboard Philippines, this game is described as “a music destination for Roblox centered around music-related gameplay, challenges, and virtual goods collecting.” The game includes music from Paul Russell, as well as special promotions and pop-up shops for other specific artists. 

As this project has gone on for some time, it follows the success of the 2021 version of Sony’s inaugural project of the same name. It included performances by Madison Beer, as well as music from her debut album, Life Support. Guided by Brad Spahr, recognized as an award-winning developer of these games, and as per Billboard Philippines, these projects are brought to life in the hopes of “pushing the intersection of where music meets technology and gaming.” Something that time can only tell how far it can go.

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