December 09, 2022

Rina Sawayama Parties with Satan On “This Hell”


Rina Sawayama Busts Down The Door To Her Newest Era

Rina Sawayama "This Hell" Promotional Photo

Rina Sawayama announces her newest album, Hold The Girl, the follow-up to her 2020 debut, SAWAYAMA.  In addition to announcing the album out on September 2nd via Dirty Hit, the artist premieres the exhilarating lead single, “This Hell.”  Proven from her last LP, Sawayama knows how to pick the most eclectic stylings from her bag of tricks. The results of which create a pop-perfect song uniquely hers.  “This Hell” is a country-pop jam full of pop culture references surrounding a common theme: “We’re going straight to Hell” so why not enjoy each other?

Sawayama delivers a message of community and love while also having a straight-up riot of a good time in the song.  “When the world tells us we don’t deserve love and protection, we have no choice but to give love and protection to each other. This Hell is better with you.” says Sawayama in a press release about the track.  It’s a satirical gay anthem, and it’s just in time for the indulgence of Pride Month for us Queers.

Shania Twain Country Meets Sawayama’s NoveltyRina Sawayama "Hold The Girl" Album Cover

The Queer artist herself isn’t afraid to reference in the song, either.  She takes influences from one of country-pop’s most iconic, Shania Twain.  “Let’s go girls” from Twain’s “Man! I Feel Like A Woman” opens the track.  The UK singer is a big fan of the late 90’s artist. Previously, she mentioned on Charli XCX’s Best Song Ever Podcast that Twain was on constant repeat when making her newest album.  Between the spontaneous electrifying key changes, roaring guitar programming of Clarence Clarity, and sing-talking; the song is a hodgepodge of Twain-style country music with Sawayama’s song-making genius.  “The past couple of years I’ve been listening to lots of female country singers and wanted to write a euphoric and tongue-in-cheek country-pop song,” she says of the track.

Rina Sawayama’s sophomore LP Hold The Girl is out via Dirty Hit, September 2nd.



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