The Notorious B.I.G., the late rap icon, is getting his posthumous lager. Courtesy of Brooklyn Brewery, the new beer is coming out in honor of 50 Years of Hip-Hop.
Brooklyn Brewery released the following statement:
“In celebration of hip-hop’s 50th anniversary this year, we’re releasing a limited edition Notorious B.I.G. x Brooklyn Lager collection to pay homage to [the rapper’s] vibrant legacy. This limited release of Brooklyn Lager – which is celebrating its 35th anniversary this year – delivers the same bold taste that has made it a favorite for three decades, but for a limited time will feature an iconic image of Brooklyn’s favorite son, capturing his larger-than-life persona and serving as a testament to his creative legacy and profound impact on the hip-hop community, as well as in fashion, style, photography, and more. Raise a can, grab some of the exclusive Notorious B.I.G. x Brooklyn Lager apparel collection, and celebrate these icons together.”
More about Biggie
The Notorious B.I.G., also known as Biggie Smalls, Biggie, Frank White, Big, Big Poppa, and MC CWest, was born Christopher George Latore Wallace on May 21st, 1972, in Brooklyn, New York. He shot to fame in 1994 with his debut album Ready To Die. It spawned the earworm singles “Juicy” and “Big Poppa.” Subsequently, the young rapper established himself as a living New York icon. This was welcomed all around the country, but especially on the East Coast, since, at the time, the burgeoning rap scene was dominated by the West Coast, particularly rappers hailing from Los Angeles.
Unfortunately, Biggie’s life was cut short in 1996 when he was killed in a drive-by shooting. Shortly after, his sophomore album came out posthumously. Life After Death introduced the world to the now iconic hits “Hypnotize” and “Mo Money Mo Problems.” Biggie is considered one of the greatest rappers of all time. He is revered by rappers from all corners of the globe.
The Notorious B.I.G. X 50 Years of Hip-Hop
As we covered in previous articles, New York City is celebrating 50 years of hip-hop. Along with the new lager, Hall des Lumières in New York City is offering an immersive experience dubbed “Hip-Hop Til Infinity: An Immersive Trip Across 50 Years.” The experience opens on July 27th and is running until September 17th. It is one of the numerous ways New York City is celebrating 50 years of hip-hop music. Also, a concert dubbed Hip Hop 50 Live will feature performances from Ice Cube, Lil Wayne, Snoop Dogg, Eve, Lil Kim, Remy Ma, and Trina. New York City is the place to be this year for all hip-hop lovers, young and old.
