Pop boyband Big Time Rush are back with their most recent single. “Not Giving You Up” arrives as the second single since the group’s comeback.
“Not Giving You Up” Offers 24/7 Era Vibes
As you might have heard, Big Time Rush made their big comeback and got back together after 7 years of going their separate ways in 2021. In December, they released their very first single since the breakup, “Call It Like I See It”. Then, a few days later, they hosted their first comeback shows in Chicago and New York, which were all sold out.
Well, Big Time Rush have released their follow-up single, and we are completely in love with it. “Not Giving You Up” totally brings us back to 2013, and has the same vibe that the group had in the 24/7 era. Sweet and charming, the song is simply an ode to love; where the boys sing to their girls they are not “giving up” on them.
The fun music video for “Not Giving You Up” sees all four band members jumping into a career as relationship specialists, offering their very own “Big Time Relationship Services.” Directed by Erik Rojas, it features actress Sydney Park as the protagonist, who plays a girl who attends BTR’s services when she feels like her heart has been broken by a boy. The band members quickly help her, and they all dance at the end when she finally moves on from that relationship.
“Everyone agreed that we wanted to make a funny video that tied in with the story of the song. We ended up filming a Nineties infomercial to go along with the theme,” Logan told Rolling Stone about the video. “We are so lucky to have the amazing Sydney Park as our lead. She really made the whole idea work!”
Big Time Rush Are Touring This Summer!
Along with the new single; Big Time Rush shared the big news that they are going to hit the road across North America this summer. The 41-date Forever Tour kicks off on June 23 in Washington, DC, and will stop at major cities like New York, Toronto, Baltimore, Miami, Dallas and Denver before coming to an end on August 20 in Concord, CA. All dates and tickets for the tour are available here.
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