January 30, 2023

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Alok Recruits Sofi Tukker & INNA For “It Don’t Matter”

Brazilian DJ Alok recruited EDM duo Sofi Tukker and Romanian singer INNA for a new dance pop banger. The song, “It Don’t Matter,” let’s all three shine.

Get Ready To Dance To “It Don’t Matter”

“It Don’t Matter” fuses the vocals of INNA and Sophie Hawley-Weld (Sofi Tukker) superbly. INNA takes over almost the entire song, but Sophie joins in on the last bridge right before the song comes to an end. The dance pop track is very upbeat. It has simple but cheerful lyrics that get you in a good mood as soon as you hear them. “It don’t matter where I go, it don’t matter where I’ll be. ‘Cause you’re always in my head like a song I can’t forget,” the chorus repeats.

Alok’s Top Tracks

Alok is mostly known for his hits “Liberdade,” “Don’t Say Goodbye (ft. Tove Lo),” “Love Again (ft. Alida),” “Hear Me Now,” and “Alive (It Feels Like).” About the collaboration, he shared in a press release, “It was so amazing to work with these two talented acts – Sofi Tukker and INNA on our new Spotify exclusive ‘It Don’t Matter’! We wanted to bring all our individual sounds together for a truly universal track that all our fans will enjoy – one to make you dance and feel free.”

Sofi Tukker Took Over in 2016

Florida-based duo Sofi Tukker’s top songs include “Drinkee,” “Purple Hat,” “Best Friend,” “Matadora,” and “Swing.” Most of them came out in 2016, which was a great year for the pair. They shared, “We’re so excited to have a song coming out with two artists that we love and admire, Alok & INNA. We really love how global of a collaboration it is and the song is literally always in our head.” Clearly this new track is to emulate the success of 2016.

The 2010s: Where INNA Was Everywhere

It’s most likely that when you went to a party in the early 2010s, an INNA song would be playing in the background. She teamed up with artists such as Pitbull, Daddy Yankee, and even J Balvin for hits that went viral worldwide. Her anthems include “Cola Song,” Good Time,” “More Than Friends,” “In Your Eyes,” and “Sun Is Up.” 

She also shared her enthusiasm about the new song. “Very excited and thrilled about the collaboration with these cool artists: Alok and Sofi Tukker for ‘It Don’t Matter.’ Turn up the volume and feel the vibe! Don’t let the music die!”

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