February 05, 2023

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Superorganism’s “World Wide Pop” is Magical, Maximalist Fun

London-based psychedelic indie pop band Superorganism formed in a bit of an unconventional way. The band was born as a casual project with eight members spanning across Europe, Australia, and the US. The crew became friends after chatting in online music forums and mutual friends. When most of the members found themselves living in London in early 2017, new life was breathed into Superorganism. In 2018 the band released their self-titled debut. The tracks “Something For Your M.I.N.D.” and “Everybody Wants To Be Famous” gathered mass popularity, with nearly 100 million streams on the two songs combined.

But now Superorganism is back with a brand new LP, World Wide Pop, released July 15 via Domino Records. World Wide Pop has all the infectious, playful energy of the band’s debut. Along with some special features from indie rock legend Stephen Malkmus of Pavement fame as well as two tracks with the whimsical, eclectic Japanese rock band CHAI.

A Look Into Superorganism’s World Wide Pop

Superorganism makes maximalist pop for those who live their lives online. It’s borderline overstimulating with dense production and effects with lyrics about aliens, grilled cheese machines, and other sci-fi oddities.

The album’s opener, “Black Hole Baby” is the perfect kick-off. It’s tongue in cheek, with the band repeating “welcome back” throughout the chorus, acknowledging their return to the scene. And the spoken word bridge uses clips of radio hosts, interviewers, and even Elton John expressing their love for Superorganism. It sets a fun, cheeky tone for the entire record.

One of the standout tracks is “Teenager,” a buzzing and energetic albeit sarcastic song about growing up. CHAI sings the chorus with added help from indie pop artist Pi Ja Ma.

Another great one is “On & On.” It has one of the catchiest hooks on the album. And it shines in its simplicity. It may not be objectively simple, but compared to the off-the-wall effects on the rest of this record, it’s tame. Lead singer Orono Noguchi sings about the uncertainty of the times we live in, but how we all just have to keep on keepin’ on.

Overall, World Wide Pop shows a more dynamic and versatile side to Superorganism. It may be extra. It may be eccentric. At times the effects may border on too much. But it’ll also make you feel good. Check out videos for “Black Hole Baby,” “Teenager” and “On & On” down below.

The band is currently on their World Wide Pop Tour across Europe, wrapping up in late September. Then Superorganism will cross the pond over to North America, playing dates from September 27 to November 5. Click here to check out a full list of tour dates and ticket options.

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