As if their Levi’s ambassadorship wasn’t enough, K-pop girl group NewJeans are Coca-Cola’s new global ambassador with new single, “Zero.” This is NewJeans’ third single of 2023, after the pitter-patter “Ditto” and bubbly “OMG” raking up nearly a quarter billion streams each. “Zero” isn’t just a 30-second commercial song; it is a whole experience with a summer flirty aesthetic that fits the youthful aesthetic of NewJeans. But let’s not forget the other-level choreography and addicting “Coca-Cola, Mashita.”
Coca-Cola Korea announces Minji, Hanni, Danielle, Haerin, and Hyein as the latest ambassadors of the major beverage brand with a no-brainer Instagram post. However, campaign visuals aren’t enough for the group: Everything NewJeans touches fits into their world– a crux in Gen-Z consumer habits. So, what better way to elevate the experience than working with Coca-Cola’s Coke Studio to launch the music collaboration, “Zero”?
Other A-list campaigns and collaborations include Nike Air Max and promoting McDonald’s Korea McCrispy in a commercial.
“Both NewJeans and Coca-Cola Zero have a distinctive charm that can’t easily be emulated by just anyone. We’re looking forward to the unique synergy that will be created by the two of them coming together.”
Statement from the group’s label, ADOR
“Zero” by NewJeans
(Lyrics are translated in English.)
The new single is another catalog staple, offering a hyperpop-diverget production that borderlines the bedroom pop of PinkPantherss. A battle of admitting feelings of love with “Zero fear.” And what better place to say it than a small beach town? The summery, carefree vibe is infectious with Hanni running down the pier, Danielle and Hyein’s bus rides, and Haerin’s Coca-Cola pick-me-up before going to the beach. Oh, and Minji is the cashier in that bodega.
“You tease me sometimes /But you got that super sweetness /Liked you from the get go / Sweet as ever Zero fear.”
Lyrics from “Zero” by NewJeans
The quiet-drop single is nothing short of spectacular. Along with mesmerizing aesthetic visuals, the hip-hop chorus forgoes the minimal snaps and reeves up the bass. The brilliance of the choreography is that it feels “lowkey” or something easily put together with friends. However, it’s extremely complex, with each member having a distinct part. Yet it brims with fun, effortless energy, typical of NewJeans.
And what’s a summer getaway without a firework show at the beach? As NewJeans cheer in their red and off-black attire–resembling Coca-Cola colors– it ties in with why everyone is after this group. NewJeans is the market. and they show it off well. Even as a debut group, NewJeans has an undeniable pull on Gen-Z that will grow beyond Coca-Cola’s ambassadorship and “Zero.”
As Coca-Cola’s newest global ambassadors, what do you think of NewJeans’ promotional single, “Zero”? Let us know in the comments!
