Beyoncé Soft Launches New Hair Care Venture

The global superstar teases fans with a cryptic message pointing towards a new business venture.

Amid her Renaissance world tour, Beyoncé pens a heartfelt letter, hinting at a new hair care-based venture in honor of her mother. The Instagram announcement showed the superstar glamming herself in the mirror, looking gorgeous with ringlet curls, while a young braided Bey takes over the second photo.

“I saw firsthand how the ways we nurture and celebrate hair can directly impact our souls. I watched her heal and be of service to so many women,” wrote the dedicated Grammy winner. “Having learned so much on my hair journey, I’ve always dreamed of carrying on her legacy. I can’t wait for you to experience what I’ve been creating.”

The letter attributes her experience at her mother’s salon not only sparking her career but also her entrepreneurial admiration from the “many different kinds” of salon clients.

” How many of y’all knew my first job was sweeping hair in my mama’s salon? Destiny’s Child got our start by performing for clients while they were getting their hair done.”

Excerpt from Beyoncé’s handwritten letter posted to Instagram

Fans and companies alike flooded the comment section with wonder and dollar signs in their eyes. Milk Makeup, famous for its vegan, clean, and cruelty-free company initiative, commented, “no matter what it is I’ll buy blindly and write a 5 star review.”

Although she didn’t officially announce anything, she left enough bait for her 309 million Instagram followers to want more.

The Renaissance Tour Takes Over Europe

While this letter may have broken the internet, Beyoncé is breaking records while on the European leg of the Renaissance.

The singer danced the night away with over 53,000 concertgoers while in Brussels, Belgium. This marked the biggest female concert played by a female act since Madonna in 2008 on the Sticky & Sweet tour.

Most importantly, the singer is enjoying her time with fans with fierce fashion, choreography and vocals, and iconic ballroom moments with the fierce Honey Balenciaga and friends.

From Alexander McQueen and Schiaparelli to Balenciaga, these designer favorites become easily overshadowed by the campy bee look adorned by the Mulgar-inspired antennae. Above all, the Jonathan Anderson-designed Loewe bedazzled bodysuit with promiscuously-placed arms and red nails feels the most memorable.

@ivie_ose Bead and crystal catsuit by Alexander McQueen Loewe nail glove print catsuit with matching gloves 3D printed bra in solver chrome with cargo trousers and bodysuit by Loewe @Mugler bee bodysuit and antenna look @anrealage Color changing robe Mirrored mini dress, crystal bodysuit, caged pearl bodysuit by @Balmain Spring colourful look by @DAVID KOMA LONDON Custom silver @Courrèges Paris bodysuit Final silver look by @coperni ♬ original sound – Ivie

At the heart of the Renaissance record, it’s a love letter to her gay uncle and his community: black ballroom culture, dance music and club culture. For a brief moment, while the superstar is offstage, her dancers participate in a ballroom battle full of splits, dips and duckwalks. It may seem like a cut-throat effort to outperform the other, but all dancers are in great spirits, cheering each other on.

That community feeling is what the Renaissance concert experience is all about. Now, this hair care venture extends that olive branch.

What do you think of this Beyoncé news? Let us know in the comments!

Inline Feedbacks
View all comments

Music Daily Rewind

Catch up on all the week's top music news, and new music releases, delivered to your inbox each Saturday. Subscribe to Music Daily's weekly Rewind!