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Beyoncé Officially Announces Hair Care Line “Cécred”

Beyoncé is officially one-upping Becky with the good hair with a hair care line, launching on February 20.

After almost a year since the 42-year-old’s initial soft launch, Beyoncé officially announces her new hair care line, Cécred. According to 

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” target=”_blank” rel=”noreferrer noopener”>the brand’s Instagram, which already boasts nearly 100,000 followers, including Ariana Grande, Cécred will officially launch on February 20. 

“There is power in community, and I saw that growing up the daughter of a salon owner,” Beyoncé told Harper’s Bazaar in 2021. “I was exposed to so many entrepreneurial women that I admired. Doctors, business owners, artists, teachers, mothers — they all came through my mom’s salon. I saw firsthand how a salon can be a sanctuary for women.”

“I’ve seen how much Black women’s emotions are attached to our hair and beauty,” she continued. “The beauty industry does not always understand these emotions and what we need. I want to build a community where women of all races can communicate and share some of those secrets, so we can continue to support and take care of each other. I want to give women a space to feel their own strength and tell their stories. That is power.”

In last year’s Cécred tease, Beyoncé revealed salon-goers were the first witnesses of pre-fame Destiny’s Child. Additionally, the music for the 1999 hit “Bills, Bills, Bills” was inspired by Beyoncé’s mother’s salon. Beyoncé’s mother also functioned as Destiny’s Child’s group stylist at the time.

A year since Beyoncé’s curly-haired selfie, the superstar wrapped a 56-date world tour which grossed over $579 million. While attempting a lowkey appearance at the 2024 GRAMMYs, husband Jay-Z made that nearly impossible during his acceptance speech for the Dr. Dre Global Impact Award, where he emphasized the minimization of Black artists at the award show.

“We love y’all. We want y’all to get it right,” he said at one point. “I don’t want to embarrass this young lady, but she has more GRAMMYs than anyone and never won album of the year. So even by your own metrics, that doesn’t work.”

In other pop news, country legend Toby Keith has passed away at 62.
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