A change was just announced for the 2023 Super Bowl night, involving not only the Halftime Show performers, but also the sponsors. In fact, Pepsi will leave its partnership with NFL, and Apple will take its place. The company has already announced some improvements involving the one and only Rihanna and her huge music comeback.
Apple Replaces Pepsi
The question was “can Apple grow bigger?” The answer has now arrived, and it is that indeed yes, it can. 2023 will mark the end of the longtime partnership between NFL and Pepsi. The company will leave its long-maintained honour to be the official sponsor of the NFL Super Bowl halftime show.
The collaboration lasted for the past decade. Some of the most famous halftime shows, good and bad, were held during these last ten years. Now a new era with Apple is among us.
Apple’s first move will be a good one for us Rihanna fans. Not only will she headline the Super Bowl Halftime Show, but she will also perform for longer. The singer’s comeback will in fact be 6 minutes more than expected!
Behind Pepsi’s Step Back
Pepsi released the following statement regarding their departure:
“After 10 years of iconic Pepsi Super Bowl Halftime Show performances, we have decided it’s time to pass the mic. Thank you to the amazing artists and fans who helped us create some incredible moments along the way. Now on to the next stage…”
Pepsi’s shows included some iconic performances. To mention one, the latest 2021 rap coalition with Dr. Dre, Mary J. Blige, Eminem, Kendrick Lamar and Snoop Dogg. We can only hope the partnership with Apple brings the same kind of excitement for the halftime show. After all, one of the biggest artists in the world, Rihanna, is sure to put on the performance of a lifetime.
The main reason for the end of Pepsi’s sponsorship is surely money. The NFL wanted a deal the went around $40-$50 million per year for the Super Bowl halftime show. However, Pepsi refused, and that’s where Apple took over. According to Sports Business Journal’s Ben Fischer, the new Apple partnership will last for five years.
