Multi-talented artist JVKE, or “Jake” with an upside down “a,” is back with his first new release of 2025, the heartfelt ballad “pretty.” Known for his high-energy and dynamic pop anthems, this track marks a shift in his usual sound. Instead of his signature bold sound and explosive production, “pretty” presents something slower, more intimate, and emotional. If you’ve been following his journey from viral sensation to chart-topping artist, “pretty” is a refreshing, deeply personal addition to his catalog.
JVKE’s Signature Sound and Rise to Stardom
Since breaking out in 2020 with “Upside Down,” JVKE has built a signature sound—lush, daring, explosive, and packed with emotion. His breakout hit “Golden Hour” cracked the Billboard Hot 100’s Top 10 in 2022, racking up over 2 billion streams. Even if you’re not an avid fan or music lover, there was no way to miss this song on any social media app at the time. His ability to mix heartfelt lyrics with grand, cinematic production has earned him a massive online following and collabs with stars like Charlie Puth and Alan Walker. TikTok creators have also capitalized on his sounds to make popular and engaging clips.
Raised in Rhode Island, JVKE has been immersed in music since childhood, playing multiple instruments before diving into production. He skipped traditional schooling to chase his passion, and clearly, it paid off.
“pretty” – A Song Straight From the Heart
On “pretty,” JVKE reunites with longtime collaborator ZVC for a track that’s both raw and dreamy. Soft piano, layered harmonies, and his signature soaring vocals create something that feels incredibly soothing and intimate. While the song still reaches emotional highs, it does so with grace rather than his usual electrifying energy.
“When I released Golden Hour, it was my favorite song I had ever written. I haven’t had that feeling again until “Pretty”. Hopefully, I’m not the only one,” JVKE shared. That love for the song shines through in every note.
What’s Next for JVKE?
With a global tour on the horizon, fans can expect to hear “pretty”—along with more new music—live for the first time. Hits like “this is what falling in love feels like” and “her” have already proven his knack for emotional storytelling, and this latest release only adds to his growing legacy.
Whether you’ve been a fan since the early TikTok days or just discovering his music, “pretty” is a must-listen. Add it to your playlist and get ready for JVKE’s next big move!
