Highlighting the roots of African music, TitoM and Yuppe’s “Tshwala Bam” lands a spot on this week’s Music Daily Trending Tracks. Released 28 days ago back in March, it has already received 28 million streams on Spotify. Especially as the duo is South African, this track stands atop the South African daily chart. It’s been there for 26 consecutive days. It also holds 100k daily streams. TitoM and Yuppe also have a spot on the Nigerian daily chart in the number three spot with 70k daily streams. Their track is also the fastest song by any South African artist to secure a top 20 entry on any trending list.
This song has gained its popularity through its amapiano style. Amapiano is a popular style of music in South Africa. As this is already trending in the United States, the song comes with a catchy dance. The “Tshwala Bam” challenge has taken social media by storm. It’s attracted American artists such as Beyoncé, Les Twins, Tyla, Jason Derulo, Jayda Wada, Kai Cenat and Lamiez Holworthy.
Now, most Americans don’t typically listen to African-style music. So, the dance challenge gives international listeners a chance to be immersed in South African culture. With the dance gravitas of the beat, the South African lyrics are worth screaming out when you need to loosen up and have fun. The music video is also visually stunning. Most of it is set in Mamelodi, South Africa. Mamelodi is a town northeast of the capital, Pretoria, and it has a stunning landscape. This makes it the perfect place to film an equally stunning music video. With the words, visuals and beat, the song takes the listener into the spirit of South African amapiano.
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