The leading music video network Vevo announced that it’s partnering with social media giant Tiktok for a new program called Trending on TikTok, where they will showcase the music videos of top trending songs on Tiktok every week.
Multiple Creators Will Benefit From the Vevo-TikTok Partnership
Two big worlds are colliding. The new Vevo-Tiktok partnership means that creators will now get the chance to gain more exposure, especially among groups of people that don’t use TikTok on a regular basis. Alongside showcasing trending songs on TikTok, other creators using these songs in their content will also be showcased on Vevo’s Trending on Tiktok.
Trending on TikTok will be available across the Vevo network in the U.S., Canada, Mexico, and Brazil, and will be a staple TV premiere on Vevo’s FAST (free ad-supported streaming TV) channels, with consecutive airing during peak viewing hours throughout the week.
Trending on Tiktok Joins Other Original Programming From Vevo
“We’re excited to kick off the new year with TikTok, which has become a powerhouse for music discovery for fans worldwide, driving music video viewership. When a song is trending on TikTok, people will actively seek out and watch that song’s music video on the Vevo network. Tapping into the creator economy was the next logical step in showcasing the power of fan communities on social media and how it fosters the music discovery process,” said JP Evangelista, Senior Vice President of Content, Programming & Marketing at Vevo.
“We are combining years of tastemaking expertise with our understanding of viewership trends, and there is a huge appetite for short form content on TV, so we hope Trending on TikTok becomes a go-to show on TV.”
Trending on TikTok joins Vevo’s successful slate of original programming, such as Pop Video Weekly, Hip-Hop Video Weekly and Somos Video Semanal, each of which similarly recap their respective official music videos that audiences need to know.
