The Academy of Country Music announced that the 57th ACM Awards will air exclusively via Amazon Prime; marking the first time a major music awards show to stream exclusively.
The CMA Awards Move From CBS to Amazon Prime Video
CBS had been the home of the ACM Awards since 1998, but their partnership ended earlier this year. “We are thrilled that the Academy of Country Music Awards are the first to take this giant step; toward the future of awards shows with Amazon Prime Video,” said Damon Whiteside, CEO of the Academy of Country Music. “This partnership reinforces our position as an innovative, progressive awards show. It will deliver the broadest possible audience. Simultaneously, deliver massive value to our artists whose music lives inside this ecosystem; enabling fans to discover and stream music as they watch.”
They Will be the First Major Awards to Make the Online Move
Vernon Sanders, co-head of television at Amazon Studios, shared, “We’re excited to continue to expand our content offerings for Prime Video customers; by being the exclusive home for the Academy of Country Music Awards in 2022. Also, honoring the best in country music. Reaching this milestone with our partners at the Academy of Country Music and MRC; as the first major awards show to be live-streamed; speaks to our dedication and commitment to continue to both entertain and innovate for our audience.”
MRC’s Dick Clark Productions produces the ACM’s. “We congratulate our partners at the Academy and Amazon; for blazing a path for the future of live awards shows,” said MRC co-CEO Modi Wiczyk. “Our team is excited to be part of the creative and entrepreneurial innovations that streaming technology will unleash.”
The date and location for the 57th annual ACM Awards are unknown. A press release promises the inaugural streaming-only broadcast will feature “Exciting collaborations, surprising moments. An unprecedented number of world television-premiere performances.”