Taylor Swift has been announced as the first-ever global ambassador of Record Store Day; which will take place on April 23.
Record Store Day is Coming on April 23
Launched back in 2008, RSD will return for its 15th-anniversary event on Saturday, April 23 after hosting two vinyl ‘drop’ dates in 2021.
In a statement confirming her ambassador role, Taylor said; “I’m very proud to be this year’s ambassador for Record Store Day. The places where we go to browse and explore and discover music new and old have always been sacred to me. Record stores are so important because they help to perpetuate and foster music-loving as a passion. They create settings for live events. They employ people who adore music thoroughly and purely. Those people and shops have had a rough few years. We need to support these small businesses more now than ever to make sure they can stay alive; stay eccentric, and stay individual. It’s been a true joy for me to watch vinyl sales grow in the past few years and we, the artists, have the fans to thank for this pleasant surprise. Happy Record Store Day, everyone! Stay safe out there.”
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Taylor is Actively Involved in Helping Record Stores
At the peak of the Covid-19 pandemic, Taylor helped record stores around the world survive the enforced closures and restrictions by sending them signed copies of her 2020 albums, Folklore and Evermore.
RSD co-founder Carrie Colliton believes that Taylor is the perfect artist to take this role. “The role of RSD Ambassador is, of course, something we take seriously; in the sense that it helps us do our job of shining a light on these special places. We’re pretty picky about the people we invite to ‘wear the sash.’ We always want to make sure those ambassadors genuinely love record stores and are creative about ways to celebrate them.”
Colliton added, “But mostly it’s a title we want people to have fun with. We know that our RSD 2022 ambassador loves having fun, loves music, and loves record stores. For our 15th Record Store Day, and for our first global ambassador, we’re teaming up with a woman who does all that and just happens to be one of the biggest artists on the planet.”
Taylor has released exclusive Record Store Day records in the past and this year she will also release a “special” RSD 2022 vinyl as part of the celebrations.
Find out more information about Record Store Day at Recordstoreday.com.
