Four-time Grammy Award winner Anderson .Paak has launched a new record label, APESHIT INC., in collaboration with Universal Music Group.
A New Home For Talented Artists
The vision for his new label is to give a home to passionate artists who can play their own instruments. “I wanted to start a label that sets fire to a new generation of artists, who can play while performing,” Anderson said. “This label is going to be about passion, about feeling, about honesty. It’s about respect for the culture and art and it’s about heart.”
The label will showcase all genres of artists and push musicians that play instruments to the forefront. Looking to raise the bar on music with its selection of artists, it will feature no gimmicks, no button-pushing, just raw talent. “I was going to shows and realized that less and less I was seeing actual performers,” Anderson added. “Where is the next generation that can play instruments?? I know they’re out there. Don’t sell your instruments, this label wants to hear you!!”
Welcome to Anderson’s Empire
Anderson shared the meaning behind the label’s name. “APE stands for Anderson .Paak Empire. And, well, we on some other sh*t out here in this music business jungle, so APESHIT!”
Sir Lucian Grainge, Chairman & CEO of Universal Music Group, and partner also shared his excitement. “UMG has always strived to be a home for music’s best creators, innovators, disrupters, and entrepreneurs. It’s one that operates globally to help artists expand their creative and commercial opportunities. Anderson .Paak has consistently created award-winning, culture-shifting music. We are truly excited to work together to bring his bold and infectious vision for this new label to life.”
APESHIT INC. will be based in Los Angeles. It will be announcing more information about signings soon. In the meantime, artists can look forward to this huge new opportunity and look at the label’s website here. Also, check out Anderson’s announcement down below!
