December 02, 2022
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24kGoldn’s “El Dorado” To Make March Worthwhile

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On the Road to 24kGoldn’s El Dorado

24kGoldn’s El Dorado will be the hip-hop star’s debut album. Surprised? The San Francisco native was lucky to make it big right out of the gate. So while many feel like the musician has been around awhile, it’s been through a slew of successful singles.   24kGoldn’s second single, “Valentino,” dropped January 25, 2019. At the time, the musician was only a couple months into his college career at USC. 24kGoldn, who was born Golden Landis Von Jones, was studying to be a hedge fund manager. The University of Southern Caliofnia’s Marshall School of Business didn’t create that, but can take credit for spawning a megastar.   As Golden’s career took off, he maintained being a student. He believes that “kept him grounded,”  and he was excited about adding to his education. Regardless, he saw music as a dream that was presenting itself to him. Therefore, he chased it.    That second single of his, his first big hit, “Valentino,” reached the Billboard Hot 100. It peaked at No.92 and was certified platinum a few months later. That is no small feat for an independent musician and up-and-coming rapper.   Since then, he has released music alongside Yungblud, DaBaby, Olivia O’Brien, and Iann Dior. His collaboration with the Dior was on the alternative hit, “Mood.” Blending urban sounds with a pop rock beat proves to be a success. “Mood” is all over live radio and streaming platforms, reached No.1 on the Billboard charts, and is certified 3x platinum.   

It’s Go(lden) Time!

With all of these hit singles and successful features to his name, 24kGoldn is ready for more. The emo rap meets trap pop performer is releasing his debut full-length album on March 26. Titled El Dorado, Golden has been teasing the highly anticipated release on social media for weeks.   To kickstart the official era, he took to Instagram to get fans to earn some more album secrets. “3,210 comments to unlock the 1st music video,” he wrote in an Instagram caption on February 15. In just one day fans took to the challenge and got 24kGoldn to drop the official music video for “3, 2, 1.” (Which, no big deal, has 3.2 million views on YouTube already.)   “3, 2, 1,” is one of the lead singles off 24kGoldn’s El Dorado and it’s a fun whirlwind of a hip-hop song. The video expertly showcases the star and his music video girlfriend falling in and out of love…. And then in and out of love again.  Fans should expect the unexpected, because this young star has a lot of tricks up his sleeve. He has many famous, musically talented friends in his corner. Not to mention various RIAA certifications and chart-topping songs that all transcend genres. March 26 can’t come fast enough for 24kGoldn’s El Dorado.
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