Laufey’s bittersweet jazz-pop melody on “From The Start” disappears on the heartbreaking follow-up single, “Promise,” from her forthcoming album, Bewitched. “For that one person you can’t let go of 🤍,” Laufey said about the single via Instagram. Instead, the piano-ridden song’s subdued swoons and swells are a poor attempt at stowing one’s beating heart.
“Promise” was written by Laufey and songwriter/producer Dan Wilson, who co-created the 90s classic “Closing Time” by SemiSonic.
“‘Promise’ is a song about that one person you just can’t quite let go of—the person you promise yourself you’ll stop communicating with but always go back to,” Laufey says in a statement. “It’s a piano ballad written in the form of a story that develops with every verse. Starting with a promise to cut ties with a lover and ending with the inevitable return to the lover.”
“I made a promise to distance myself,” Laufey breathes in the opening verse, bare of instrumentation. But the second verse wheezes out a barely-there update: “So I didn’t call you for sixteen long days, and I should get a cigarette for so much restraint.” But in the third verse, she loses all composure: “So I broke my promise; I called you last night. I shouldn’t have, I wouldn’t have if it weren’t for the sight of a boy who lookеd just like you standing out on Melrose Avеnue.” Surely Laufey’s broken promise tastes of defeat, but it’s only the tribulations of precious love.
“It’s a piano ballad written in the form of a story that develops with every verse. Starting with a promise to cut ties with a lover and ending with the inevitable return to the lover.”
Laufey said in a statement about her new single “Promise”
From the extreme highs (“From The Start”) to deep lows (“Promise”), both unravel Laufey’s complicated history with love, leaving her to title the project Bewitched (out September 8), as no other term justifies its intensity.
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