Close this search box.

James Blake, Coi Leray & More Join Sprite For New Music Program

Popular soft drink Sprite is launching a new music program, and is recruiting artists like James Blake and Coi Leray to join the cause.

Sprite Limelight Has James Blake as Headliner

The new global music program is called Sprite Limelight, and Grammy-winning producer and singer-songwriter James Blake is headlining the project. James provided a central hook line with the brand’s new narrative, “Heat Happens;” which invites people to have some Sprite to help cool down with every day’s new challenges.

After James provided the hook, rapper Coi Leray, Nigerian singer Omah Lay; and Chinese singer Hua Chenyu reimagined it through their own cultural lens. They collaborated with James on each of their respective tracks to help shape their own individual visions.

“The limelight program is a chance for me to collaborate with artists from around the world in a process that’s new to me; to create a unique song with an empowering message that they can carry through each of their beautiful interpretations.” James Blake said in a statement. “It’s been inspiring to see how each artist took this hook and beat. Also, how they created something that would never have existed any other way.”

Coi Leray is Also Joining

Coi Leray was quick to admit that she’s excited to be part of the project that’s so complimentary to her mission statement. “As an artist, I’m constantly pushing myself to raise the bar when it comes to my creativity,” she said. “Finding new ways to express myself is so much a part of who I am as an artist. That’s why I’m hyped to be partnering with Sprite on their Limelight program. Helping other dope musicians to not only get through the door, but flourish while shining a light on their individuality through music is something I’m happy to be a part of.”

To find out how Leray, Lay, and Chenyu worked through their visions, alongside Blake, you can head on over to both YouTube and Spotify. 

Notify of
Inline Feedbacks
View all comments
Dark pop artist Zolita reeves heartbreak into her new rock-inspired single, titled "Grown Up," ahead of her new album due May 31. Discovery

Zolita is ‘Grown Up’ Ahead of Sophomore Album

Garbage 'Lie To Me' EP cover art Discovery

’90s Punk Rock Band Garbage Drops New EP “Lie To Me”


Ariana Grande Trends with “we can’t be friends (wait for your love)”

Taken from artist Instagram @rskbandofficial Discovery

Rainbow Kitten Surprise: Breakup & New Album “Love Hate Music Box”


MD Discovery: Petey


So The Drake-Kendrick Beef Is Over… Right?