The new SKIMS shapewear campaign features pop music it-girls Ice Spice, RAYE, Nessa Barrett, and Pinkpantheress.
“I’m excited to launch this next generation of SKIMS shapewear with a campaign that celebrates these incredible musical artists,” Kim Kardashian said in a statement. “Ice Spice, Nessa Barrett, Pinkpantheress, and RAYE are super talented women and truly reflect our SKIMS community.” Kardashian is the co-founder and creative director of the SKIMS brand.
“Everybody is wearing Skims.”
Ice Spice closes the 30-second video
SKIMS Love Celebrities
All singers are currently experiencing career highs besides this SKIMS ambassadorship. As the hit collaboration between Ice Spice and Pinkpantheress “Boys A Liar Pt.2” still charts within the Top 10 of the Billboard Hot 100, the rap princess not only attended the 2023 MET Gala with Balmain but remixed her hit “Princess Diana” with Nicki Minaj. Between dropping her long-awaited debut album, the “Escapism” sensation RAYE is busy opening tours for Lewis Capaldi and Kali Uchis. And Nessa Barrett also finished her first headlining tour supporting her debut album, young forever.
The campaign photoshoot features the company’s signature minimalistic earth-toned imagery with each artist modeling the brand’s newest shapewear additions– Seamless Sculpt Brief Bodysuit, Seamless Sculpt Shorts, Seamless Sculpt Catsuit and Seamless Sculpt Bandeau– all available to shop on the SKIMS website.
SKIMS’s marketing generates insane buzz by using pop culture’s favorite celebrity darlings. Take the company’s Valentine’s Day campaign with HBO Max’s hit show “White Lotus” actors Simona Tabasco and Beatrice Grannó. While using real-life best friends exposed the brand’s grabby marketing, it works, and their ambassador roaster is no joke: Brooke Shields, Hiedi Klum, Indya Moore, Becky G and Chelsea Handler.
“This is kind of making me want to wear clothes I haven’t tried before. Everything feels snug. I feel good, beautiful and very comfortable.”
Raye says in the 30-second video.
Feeling good and looking good is having the best of both worlds. Ice Spice, RAYE, Nessa Barrett, and Pinkpantheress are here to remind you that you can have it all with SKIMS. Shop their new shapewear collection here.
