Kpop kings, BTS, have joined the Music On A Mission lineup. The beloved boy band continues to break records and grow their fan base. Performing at a charity event with a global audience will only add to their worldwide success.
The Reign of K-Pop
Twitter statistics at the end of 2020 shared that BTS was one of the most discussed bands on the platform. It isn’t the first time the boy band has been on that list. This is the fourth year that BTS was one of the most talked about Twitter topics. Their pop culture impact is earth-shattering and truly globe-spanning.
BTS is a seven member boy band that debuted out of South Korea in 2013. While they began their career as a hip-hop group, they quickly adopted a dance style and pop sound.
The more pop their music became, the wider their audience. In South Korea alone, the band has sold over 20 million records to date.
In 2015, mainstream success came to the BTS boys. By 2017, they were a full-fledged global phenomenon. They were at the forefront of the Korean wave of music in the United States. Similar to the 1960s British Invasion with the likes of The Beatles and The Rolling Stones, BTS kicked it off for Korean groups. (Other notable K-pop acts are BLACKPICK and Monsta X. They have worked with Selena Gomez and performed iHeartRadio’s Jingle Ball respectively.)
Speaking of The Beatles, BTS was the first group since seminal ‘60s rockers to earn four U.S. number one albums. (Not to mention the fact that BTS did so in less than two years!)
How “Dynamite” Benefited BTS
As well, BTS were the first South Korean artist to reach number one on the Billboard Hot 100 and Global 200 charts. The song they did it with was the Grammy-nominated hit, “Dynamite.” The English language track is a catchy, pop banger adored by K-pop fans and music lovers.
The band’s dance background brings the bouncy, memorable track to life even further with choreography. (Dance breaks, live performances, and matching outfits are a large part of who BTS is as a band.) “Dynamite” also holds the Guinness World Record for most YouTube views in 24 hours at 101 million.
BTS cemented their place as a mainstream, global pop sensation with “Dynamite.” It’s a chart-topping song that has had grand success with live performances, too. The band has taken it to various stages – all of high caliber. They performed it on The Late Late Show, The Tonight Show, MTV Unplugged, and on many other acclaimed programs.
“Dynamite” only adds more broken records to the boy band’s collection. The seven South Korean performers who make up the group are up for their first Grammy. It is for Best Pop Duo/Group Performance for the English-language hit. Not only is it their first Grammy nod, but the first nomination for a Korean group ever. Even if they don’t win the highly anticipated award, they’ve already broken a record and set the tone for international success.
“We’re really excited, it still feels surreal. We’re still figuring out what to make of it. But we do know this is a great honor and we’re deeply thankful. We’re trying our best to deliver a great performance to return all the support we received from our fans,” an interpreter for BTS’ Jimin told USA TODAY.
Getting Ready for Music On A Mission
Hosted by musicares and the recording Academy, music on a mission is a livestream event happening March 12. The Stacked lineup of performers ranges from John Legend and Usher to Paul McCartney and Ringo Starr. (The two living Beatles that BTS is constantly going toe-to-toe with.) HAIM, H.E.R., and many more pop sensations are also part of this virtual concert for a cause.
The cause is pandemic relief. The COVID-19 pandemic has put a damper on the music industry, as well as various other careers and communities. A press release for the upcoming event States the concert will “honour the resilience of the music community, which has been deeply impacted by the COVID-19.
MusiCares’ Music On A Mission on March 12 comes just two days before the Grammys, where BTS are nominated and performing. Tickets for the virtual charity concert are $25.
