Singer and actress Becky G is partnering with the preeminent beauty subscription company IPSY for a new collection – The Glam Bag x Becky G.
Becky Loves the Beauty Industry
It is no secret that Becky is a big fan of beauty. She has her own brand, Treslúce Beauty, after all! And now, she expands her horizons by having a new collection with IPSY. The collab features eight full-size products from brands she loves, including Artist Couture, Herbivore Botanicals, Tarte, her own Treslúce Beauty, and more. Of these, five products will be selected by IPSY’s machine learning technology – IPSY Match. Members can then choose the other three from a personalized assortment.
Becky worked on this new collection entirely by herself. She gained inspiration from her Chicana pride and self-expression as an artist. She hopes to inspire IPSY members to break free from their everyday routines and explore new horizons.
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Becky Takes Inspiration From Her Latin Roots
“I’ve learned all of my beauty and skincare secrets from my Mom, Tias, and Abuelitas over the years,” Becky says. “The best advice they’ve ever given me is to always express myself and be proud of our Latinx heritage and culture. The idea of self-expression is ageless. Something that I keep in mind when writing new music and as I created Treslúce Beauty. I am so excited to continue encouraging others to express themselves. Also, introduce some game-changing Latinx and women-founded brands through my Glam Bag X.”
“We are thrilled Becky G is taking IPSY members along for the ride in her Glam Bag X,” said Emine ErSelcuk, SVP of Merchandising at IPSY. “Becky G is already a part of the BFA family with Treslúce Beauty so asking her to curate the November Glam Bag X was an easy choice. As a proud Mexican-American woman, it was important to Becky G that the bag focused on women and Latinx founders. Becky G’s offerings empower IPSY members to live bright, bold, and unapologetically.
How Can You Sign Up For the Collection?
Becky joins a mouth-opening list of curators with their own Glam Bag X. Other artists that have worked with IPSY include Patrick Ta, Khloe Kardashian, Halsey, Huda Kattan, Addison Rae, Madelaine Petsch, and Alicia Keys.
The Glam Bag x Becky G collection drops on November 1st, and members can reserve their spots for this limited-edition run at ipsy.com/glambagx.
